WOKASOMA is pop art and so it looks. Like POP. Like a bubble gum packaging or a child’s play.
I mostly work with vector graphics, disposable or polaroid cameras. Started with stickers, finally finished at the galleries.
WOKASOMA is the fictional brand name of the German artist Florian Schröder.
Florian Schröder, who has been working in the advertisement industry for many years is well acquainted with the means of blurring the lines between art and commerce. His artistic work depicts in various ways the practices and methods commonly used in the world of advertisement and consumption.
The conceptional appearance as a brand, cooperate identity and franchise is a stylistic device and consequent progression of Pop Art ideology. In regard to this approach WOKASOMA distinct features of recognition can be clearly identified as an ovation to our modern trivial culture: Bold visual language, mechanical reproduction and the application of standard size formats are representative for his work. WOKASOMA allows the artist to work in a stage by stage process on various projects. Every project can be understood as an autonomous self-contained edition. By now, his interdisciplinary oeuvre includes prints, photographs, music videos, event series, movies, clothes, toys and records.
Florian Schröder is also frontman of his Synthie-Pop band OPUS LEOPARD. Result of this side projects is the release of two albums, Futter für die Götter (2015) and Kunst oder Katze (2016).
As a musician he has been performing in in Paris, London, Berlin and Moscow.