03. Joey

01. How would you define Joey?

Joey is the name for the flying smiley I created around 2012. If you see a colourful Joey in the streets it is supposed put a smile on your face and spread happiness in our sometimes dull and colourless everyday life.

02. How did all begin? How long have you been with this?

I started getting into graffiti and street art at the beginning of the early 2000s, but wasn’t really active. I was really into handmade stickers around the year 2007/2008 and started experimenting with different designs and materials. After putting out different designs I came up with the Joey design and kind of stuck to it since.

03. Why do you attaching stickers?

I really love the medium. I guess it all started quite early as a kid collecting and exchanging stickers in kindergarten and school. As a teenager I was skating a lot and loved all the graphics, be it on the skateboard decks or t-shirts. Besides that, growing up in Stockholm/Sweden, there were already some great sticker artists getting up (shout out to Klisterpeter https://www.instagram.com/kp_klisterpeter/ and Akay) who really inspired me to create my own. Finally, stickers are also a quick and clean way of getting up. You can create them at home while listening to music and put them up all city no matter the hour, without making your hands dirty with paint or paste-up glue. And being able to trade with other sticker artists around the world is awesome as well.

04. An interesting anecdote?

Nope, thing to share! 😊

05. How do you see the sticker culture? Is there really subculture?

Yes, stickers are definitely a subculture and it has been so for a while. With the internet and platforms like Instagram or Facebook it became even more clear how big the culture really is and that it is a global movement.

06. Do you considerer this movement like an art? What do you try to transmit with this?

Yes, I would consider it as 100% art. By putting my stickers on the streets, I would like to decorate and improve the often grey-looking city and put a smile and on people’s faces who see them. On the other hand, Joey comes in a variety of colours and sizes expressing that all colours and forms are beautiful out there.

07. Anything new in mind?

I enjoy experimenting with different materials which I will try to push a little bit more in the future. After finishing some pins and buttons I’m in the process of creating a plush version of Joey. I would also love to create more collaborations with other stickers art…

08. Farthest place where do you have gone? Where would you like see your stickers?

Since I’m based in Europe I would guess New York. Funny part was I already traded some stickers with a great sticker artist in the US who put a couple of stickers up in New York. I went there a year later and was thrilled to find the Joey by chance.

09. Some advice for the people are beginning in this art?

Yeah, go on and do your thing but respect others of you want to get up.

10. Someone who had been a reference for you?

Yes, many! Just to name a few: Shepard Fairey, D*Face, Klisterpeter, Akay, Above, Tower from Berlin, Mein Lieber Prost, Space Invader, Leon Karssen, Mr Chat, Mr André, Kaws, Bates, Huskmitnavn, The London Police, The Toasters, Lempke Einhoven, L’Atlas, Chris RWK, IOH, VIM, WUFC, 1UP, Hop Louie, OZ, El Pez, Takashi Murakami, Parra, Rime, Mike Giant, Flying Förtress, Keith Haring and Andy Warhol…

11. Whom would you offer next month?

I would like to suggest Regelverk https://www.instagram.com/regelverk/) from Sweden.
Almost all his stickers are handmade and he’s got some of the best collabos in the game! Plus he is also organising a Sticker Festival in Sweden, which is great!

Do you have anyting to say? Greatings and thank you?

First of all, thanks for doing this. I really liked reading through the other interviews with all other artists, so keep up the great work! And thank you Joiny from Cologne/Germany for the suggesting me!

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